Aberdeen based Glencraft, manufacturer and supplier of bespoke and handcrafted beds and mattresses, has announced a key distributor agreement with Celebrations of Turriff. The agreement marks a step change in business strategy for the social enterprise, as Glencraft aims to collaborate with retailers to further reach consumers and showcase its products throughout the North-east and beyond.

20

Glencraft’s general manager, Graham McWilliam said: ‘We feel this is a key collaboration for Glencraft. We aim to give the soundest nights’ sleep to as many people as we can and we’re sure that working with other well respected and trusted independent stockists is a way in which we can further grow awareness of our brand, the products we offer and our heritage.

Commenting on the agreement, Celebrations of Turriff managing director Robert Stephen said: ‘We strive to give our customers the greatest selection of high quality merchandise, and we’re proud to be a stockist of Glencraft’s beds and mattresses.

‘I was hugely inspired when I visited Glencraft’s factory – the level of craftsmanship that goes into making each and every bed is admirable and we are proud to support such a fantastic enterprise in the North-east.’

Glencraft has been producing a range of high quality, handmade products since 1843. As a registered charity all profits are re-invested to provide career opportunities for disadvantaged, disabled and visually impaired employees.