Prairie girl Right now, fashion’s in a relaxed, romantic mood, referencing rural bliss and bygone days. Look for peasant tiered longer length skirts, ditsy prints in cotton or linen, with pastel shades to the forefront. The season’s silhouettes are forgiving and generous. Look for square necklines and puffy sleeves or go with a high frilled…

The outdoorsman This summer, style is all about natural fabrics with an outdoorsy vibe. Think Breton-striped t-shirts, cotton cut offs  and lumberjack checks. It’s about a quiet ruggedness, a manly competence. It’s a matter of looking like you can ride a horse, chop logs, build a log cabin, sail a small yacht and cook a…

You wear it well We’ve never really been advocates of fast fashion at Trend. It’s partly because we believe if you can buy a top for £3, someone further down the line isn’t having a good day churning them out. It’s also the reason that we average around £3000 worth of clothes we’ve never worn…

Re:trench Now that spring is upon us, it’s time to invest in a trench coat. The style has evolved through the past century and a half, but the combination of practicality and good looks means it never goes out of style.  The big names are Burberry and Aquascutum, both of whom offered trench coats designed…

The wonder of watches We asked Matthew Finnie, of Finnies the Jeweller what to look for when buying a watch…  Watches are about more than just telling the time. Watches are luxury items and the way we select them is similar to the way we might choose a car, or a new mobile phone. It’s…