Behind the Business: Meet Rose and Lauren of Lolo+Co

Rose and Lauren Reid, the mother and daughter team behind LoLo+Co discuss working with each other and the boutique’s recent move to Union Street…

‘Although I studied law and management, I found it wasn’t my true passion. I’ve always loved fashion and I found the perfect partner by launching the boutique with my mum,’ explained Lauren. ‘We felt that the city and shire was missing something, so we took the leap and decided to launch LoLo+Co to try and fill the gap. Everyone in the family has always called me LoLo, so choosing a name for the boutique was simple!’

‘We always say, “If you never try, you’ll never know” and then LoLo+Co was born!’ added mum Rose.
‘I’d say our tastes in clothes are similar, but we wear things in different ways. That works well when we’re choosing which brands and clothing to stock each season. We have customers of all ages, and we love to share styles we have in the shop and show off how you can wear certain products differently. We’re also lucky to be great friends as well as a mother and daughter. It makes working together easy.’

‘We choose the stock for each season together on our seasonal buying trips. From a day to day perspective Lolo runs the shop while I keep everyone up to date with the admin, but since we are such a small family run business with a small team we all chip in,’ Rose continued.
‘I’d describe LoLo+Co as offering on trend styles that are both casual and dressy. We have brought in brands such as French Connection, GANT and Ted Baker who are already well known in the fashion industry. We also wanted to introduce brands that are new to the city such as Penny Black, SAND Copenhagen and our Italian brands. Now we’ve moved to bigger premises on Union Street, we’ve been able to bring some fabulous brands to the city and hope to add to this in our new home!’

‘Moving to 226 Union Street has been a long time coming and a labour of love,’ said Lauren, ‘While we loved being at Netherkirkgate and it was a good starting point for us, we’re thrilled at being in the hustle and bustle of Union Street. We have been very overwhelmed with the positive response to our move it means so much to us that the customers are just as excited as we are.

‘As a small team, we love connecting with our customers, offering that unique shopping experience that’s been missing from the city for so long. There’s a great community of independent shops here and we hope to bring back the buzz to shopping in the city.’

LoLo+Co, 226 Union Street, Aberdeen Phone: 01224 640793 Email: hello@loloandco.co.uk loloandco.co.uk facebook.com/loloandcoshop/