Lockdown doesn’t have to mean marketing shutdown
During these times it’s hard to know what’s right or wrong to do for your business and there are so many mixed opinions online that it’s hard not to get side-tracked.
However, in reality this is the time to be proactive and productive. It’s a time to get those jobs done that always made their way further down the priority list.
At think we understand the importance of keeping your message alive and how crucial it is that your customers don’t forget about your brand, despite the challenging times. We’ve been busy with a number of client projects, from continuing with social media plans and quarterly newsletter development to website overhauls, brochures and everything in-between.
Here are some tips to ensure your brand remains visible:
Setting the tone: You set the tone for how customers receive your brand. Remember that these are difficult times and your customers are all experiencing this differently, so think about creating messaging which is informative and can be related to.
Stay relevant: Many people are panicking right now, so look for ways to put your audience first and address their needs and concerns. Alter your message to the current situation. For example, we’ve experienced incredible social media engagement when our clients share their support for key workers.
News is news: Have you found yourself reading more online news than before? If you have company news to share, make sure you do! Publications are looking for positive stories to present to readers who may now have more time available to take in information and engage more proactively.