Practically perfect

Whisper it, but there comes a time when most men become interested in the practical qualities of their clothes rather than fast fashion, overpriced designer labels and going out at weekends without a jacket on. 

Look for hard-wearing natural materials, like merino wool, brushed cottons, cord and technical fabrics. Invest in well-crafted pieces that reflect your personal qualities – practical, rugged, reliable and stylish. These are brands that last a lifetime and garments that will still look good after a decade. 

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