Aberdeen’s new lifestyle salon

Sheona Forrest makes a welcome return to the city with Bloom Lifestyle Salon, a new concept hair and beauty salon that combines the best in modern hair styling, colour and innovative, high-performance products with excellent  beauty treatments. 

This is Sheona’s second Bloom Lifestyle Salon, adding to Bloom Glasgow which boasts a large following of loyal guests and a reputation for excellence. As many readers will know, Sheona previously co-owned an Aveda salon in the city. 

Sheona commented, ‘I started my career at 15, working as a Saturday assistant in a salon where my mum was the part-time bookkeeper.  I’ve always loved the hair and beauty business, you get to transform how someone looks and feels. I love the connection, the art and seeing something through from concept to end result. It’s an amazing business to be in and I’m lucky that I landed where I did. Now I want to bring that same Bloom brand to Aberdeen. 

‘We’ve gathered an amazing team at Bloom. It’s a bit of a family business as I’m joined by my nephew Neil and my niece Ashton in running the Bloom Lifestyle Salon in Aberdeen. It’s refreshing to combine my business experience with their drive, knowledge and energy. I’ve been blown away by how committed the whole Bloom Aberdeen team are to making sure every guest leaves the salon looking and feeling great. I know some people will think it’s risky to open a new salon right now, but we know Bloom Aberdeen has a great future and we can’t wait to add our brand to the West End of Aberdeen. 

‘In Aberdeen, our brand partner is Davines. I’ve always made it my mission to find and use the best environmental and socially responsible products that still offer the highest performance. For beauty and skincare, we’ve chosen Comfort Zone. Davines and Comfort Zone are a family run business based in Italy with proven, effective products and an impressive record of social responsibility. Lots of brands have to give up on performance to remain socially and environmentally responsible but working with Davines and Comfort Zone means Bloom can offer guests really effective products without causing harm to the planet.  

As well as colour and styling services, Bloom also offers a full menu of modern beauty treatments using sustainable, eco-friendly products. You can book skin, body, lash and brow treatments to fit around your hair appointment, making it a convenient one-stop makeover shop. You’ll find Bloom, appropriately enough, on the corner of Rose Street and Thistle Street at the heart of the West End retail community’. 

Anderson House,
24 Rose Street, AB10 1UA

Tel: 01224 446750
Instagram: bloom_aberdeen

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