Aberdeen has a new star when it comes to couture evening wear and bridal dresses. Fresh from working behind the scenes at Marchesa, Daniel Crozier is bringing his unique style to his home city. We found out what inspires his work and his plans for the business…
‘I’ve been interested in clothes and costume for about as long as I can remember. My mother and grandmother used to make costumes for me when I was younger, then I developed an interest in period clothing and costume, and that led through to couture,’ Daniel began.
‘I studied textile design at Gray’s focusing on embroidery design, but my tutor suggested switching to a fashion degree, because I was concerned primarily with the cut and silhouette of a garment as opposed to the textile itself.
‘I’m concentrating on the evening and bridal market, reflecting my passion for outright glamour and sophistication. I love to experiment with the cut and silhouette of a garment, and typically incorporate haute couture techniques including hand draping, corseting, beadwork, and embroidery. I would describe my designs as typically romantic and opulent, with a sense of elegance and refinement. I will never produce more than one of any garment. I want each and every piece to be totally unique to my client and to be something they will be able to treasure forever.
‘I have always admired the work of Christian Dior, Versace and other couturiers. I have a great love of film, especially those with a period or fantasy slant, which is least partially responsible for my design taste and flair for the dramatic!
‘When I graduated from RGU, my goal was to work for Marchesa and I decided to do whatever it took to intern for them. I worked with the senior designer, creating garments for fashion shows, private clients, and celebrities. Though I was initially with Marchesa for six months, I returned to assist with fashion show preparations a further three times, giving me a very worthwhile insight into the most important period in any fashion brand’s year!’
Daniel continued, ‘For the past year, I’ve been in the process of setting up Atelier Daniel Crozier. I have re- ceived financial support from the Prince’s Trust, business support from Business Gateway and Enterprise North East Trust, both of which were made possible with the guidance of St James’s Place Wealth Management. Through my experiences at Marchesa, I’ve developed a fairly wide network of fabric merchants throughout the world, and family connections have led to my using some very exclusive fabric, including my signature pure Thai silk.
‘I am planning on designing and making twice-yearly collections. My current collection is inspired by fairy tales, especially the Cinderella story. I have been using metallic gold and pinks to illustrate this theme, and have come across an iridescent organza with a glasslike texture, perfect for a modern runway ballgown!
‘I’d love to have a boutique in Aberdeen, enabling me to stock a selection of evening dresses, as well as giving me a base from which to oversee my couture business. I’m also hoping to have an online store after my collection launches where customers can purchase one-off show pieces.
‘My dresses vary from £1,500 for cocktail dresses up to £15,000 for bridal ball gowns. As my couture dresses are designed for individual clients, pricing is very much based on the client’s needs and requirements. email@example.com www.atelierdanielcrozier.com