Can you be stylish while caring for the environment? Absolutely. City and Shire are home to some wonderful businesses championing sustainable fashion, from vintage treasures to designer rental and resale. We spoke to the people behind three businesses giving beautiful clothes a longer life.
LOVE YOUR DRESS
Founder Debra Dingwall rents stunning pieces from her wardrobe, helping customers enjoy special outfits without the guilt of buying something they may only wear once. “Love Your Dress began with a chance conversation on New Year’s Eve, when a woman told me, ‘I wish I could rent your wardrobe.’ I’ve always loved clothes that are a little different – colour, sparkle, and fabulous prints – but what I love most is how the right dress makes someone feel. My yellow Farm Rio dress has been rented 37 times, while one of my newest crystal dresses has five bookings in under two months. Beautiful clothes get more lives rather than hanging unworn.”
ENCORE DRESS AND VINTAGE AGENCY
Based in Fettercairn, Encore is an Aladdin’s cave of unique vintage finds. Founded by Christine Timms in 1997, the business recently celebrated its 29th birthday. Owner, Carrie Murdoch revealed her passion for individuality and pre-loved fashion. “We offer a unique shopping experience with a human touch and amazing stock, from mother-of-the-bride outfits to high-end Chanel. Our customers range from teenagers searching for prom dresses to people celebrating their hundredth birthday. We have championed pre-loved fashion for years, offering pieces that stand the test of time and can hopefully be passed down to the next generation.”
THE DRESS AGENCY
On Holburn Street, Pamela Blewett has spent 19 years helping customers shop designer fashion more sustainably. From handbags and shoes to occasion-wear, coats and everyday favourites, each piece is selected for its quality and longevity.
“The Dress Agency champions the idea that great fashion should not be worn just once. It’s about finding pieces to wear, love and share, extending the life of beautiful clothing and accessories while offering a more considered way to shop designer. It also gives people the opportunity to earn money from pieces they no longer wear.”